What if your Apple Watch could always match your outfit?

Apple watch designs on a pink background
(Image credit: Apple / Future)

The Apple Watch already offers quite a lot of customisability. There's a wide array of straps on the market, both Apple's own and third-party options, and you can choose from a range of changeable digital faces. But while we wait for the launch of Apple Watch Series 9, it seems that Apple might be planning to take customisation much further in future devices.

The tech giant has filed a new patent with the US Patent and Trademark Office (USPTO) that describes sensors that would allow the Apple Watch to measure the colour of objects around it. These could be used to allow it to match the background of the watch face with the wearer's clothing or with the watch strap (see our guide the Apple Watch generations to see how the current lineup stands).

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.