The Apple Watch ban is a surprising first for the company

Apple Watch Series 9
(Image credit: Apple)

Apple surprised many people this week by halting sales of the Apple Watch Series 9 and Apple Watch Ultra 2 in the US. It's the first time I can recall that the tech giant has frozen sales of new products just months after their release.

The move is the result of a patent dispute over the devices' light-based blood oxygen feature. The final outcome of that dispute has yet to be decided, but it seems that Apple is preparing for the worst (see our guide to the Apple Watch generations for alternatives).

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.