That X-rated Barbie poster can't have been an accident

Barbie movie poster
(Image credit: Warner Bros)

Unless you've been living under a bright pink rock, you've probably heard that there's a new Barbie film on the way next month. Marketing for the Greta Gerwig-helmed movie is reaching fever pitch – and while there's clearly a knowing humour to the whole endeavour, a new French poster is proving particularly, um, risqué.

The new poster features Margot Robbie's Barbie and Ryan Gosling's Ken, along with a french translation of the now familiar tagline, "She's everything.... he's just Ken". But the translation itself takes things in a somewhat NSFW direction. (Looking for poster inspiration? Check out the best print ads of all time.)

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.