Putting the Rolling Stones logo on Barcelona shirts is a stroke of merchandising genius

FC Barcelona shirt with the Rolling Stones logo
(Image credit: FC Barcelona)

Football sponsorships are a very visible and often controversial part of the sport. We're used to seeing corporate logos splashed over the front of football shirts, sleeves, stadium signage and elsewhere, and a high-profile deal can throw a hitherto unknown company into the international limelight.

We've seen plenty of eyebrow-raising big-money deals over the years, but Spain's FC Barcelona, currently third placed in La Liga, has just unveiled what is perhaps one of the most surprising yet. It's putting the Rolling Stones logo, one of the best band logos, on its shirts.

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.