The Beatles' new music video brings us into troubling territory

Screenshot from Now and Then music video
(Image credit: Screenshot via The Beatles on YouTube)

By now we've all witnessed the hype around The Beatles' latest (and unfortunately, last) track, which used AI to resuscitate an old demo written and performed by John Lennon. The touching track in itself is a masterful piece of AI-augmented art, but while it's one thing to recreate a lost voice, visually reviving late Beatles members is a completely different matter. 

In the 'Now and Then' official music video, we see old clips of the Fab Four spliced together with new footage of surviving members Paul McCartney and Ringo Starr. The wholesome yet uncanny result is a great display of the advancements in technology, but I can't help but feel like we're getting into troubling territory. (For a less uncanny use of AI, check out our collection of the best AI video editing tools).

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Natalie Fear
Staff Writer

Natalie is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. A recent English Literature graduate, Natalie enjoys covering the lighter side of the news and brings a fresh and fun take to her articles. Outside of work (if she’s not glued to her phone), she loves all things music and enjoys singing sweet folky tunes.