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Brand Impact Awards 2018: Cast your vote

It's that exciting time of year again where designers around the globe get set for the annual Brand Impact Awards (opens in new tab). Brought to you by Computer Arts and Creative Bloq, this international awards scheme celebrates the very best in branding design – and this year's shortlist (opens in new tab) features 47 incredible projects, painstakingly chosen from a record 194 entries by our world-class judging panel (opens in new tab).

Don't agree with their decisions? For the first time ever, we're giving you the chance to have your say. To mark the fifth year of the BIAs – and acknowledge the growing role that social media plays in the branding scene, for better or worse – we are delighted to announce a special new prize for 2018: the People's Choice Award. 

Uniquely, the shortlist for the People's Choice Award isn't decided by a judging panel, or by agency submission: quite simply, these are the projects that have generated the most interest and discussion over the past 12 months on Creative Bloq. And as the name implies, the winner is also decided by you – the design community (take a look back to see the Brand Impact Awards 2017 winners).

The 2018 BIAs sees the arrival of a very special new award: The People's Choice

Nine nominees will go to head-to-head for the chance to collect this special award at this year's BIA ceremony – representing the acclaim of the design community at large. The project with the most votes is the winner, so cast your vote wisely!

Below are details of the nine branding projects that received the most traffic – and social media discussion – on Creative Bloq this year. It's up to you to make your vote count, and decide the best project in your opinion. Once you've voted, share your decision via Facebook, Twitter or Instagram, and convince your peers to vote too.

Voting is open now, and will close on 30 July. The winner of the People's Choice Award will be announced and presented at the Brand Impact Award 2018 ceremony on 6 September 2018, at the trendy Ham Yard Hotel in London's Soho. 

Below are the nominees, in no particular order. Now it's up to you to decide the winner...

2018 People's Choice Award nominees

01. Ogilvy (opens in new tab)

Just a few weeks ago, renowned advertising agency Ogilvy (opens in new tab) launched a rebrand, created in partnership with Collins (opens in new tab). The rebrand included a new visual system covering Ogilvy's website, font, and logo design. But the most notable difference was the drop of the word Mather to the more straightforward (though no easier to spell) Ogilvy. 

The rebrand took two years to complete, part of which was tweaking Ogilvy's wordmark's typeface to make it weightier and more in line with a previous handwritten logo based on founder David Ogilvy's signature. "Like our strategic work, the visual identity system has its roots in Ogilvy history," the Collins team explain.

02. IHOb (opens in new tab)

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The recent IHOp rebrand was a great lesson in how you don't need a big budget to successfully bring together a product and branding, and generate a whole lot of attention in the process. The breakfast food chain announced it was flipping the lettering in its logo design, going from IHOP to IHOb, which lead to lots of speculation as to what the mystery 'b' might stand for. 

As it happens, the 'b' stands for 'burgers', tying into a new line of Ultimate Steakburgers launched by the chain. Very simple, but very effective.

03. Battersea (opens in new tab)

Walkway covered in Battersea posters

Pentagram partners Marina Willer and Naresh Ramchandani led the way on this charming rebrand for Battersea

Pentagram (opens in new tab) partners Marina Willer and Naresh Ramchandani, wowed the design world earlier this year with this charming rebrand for Battersea, a much-loved British charity that cares for cats and dogs across the UK. 

The refresh also includes a new logo design, made up of a family of hand-drawn, abstract watercolour images by Japanese illustrator Hiromi Suzuki, designed to emphasise the charity's commitment to every animal in its care. 

04. American Express (opens in new tab)

American Express logo in three formats

This year AMEX's revealed its first identity refresh in 37 years

Another entry from Pentagram, this time from partner Abbott Miller (opens in new tab), who led AMEX's first identity refresh in 37 years. The refresh comes as part of the company's new global marketing campaign, called 'Powerful Backing: Don’t Do Business / Don’t Live Life Without It', which focuses on how deeply intertwined personal and work life can be, and the role that AMEX can play in supporting that. 

Most notably was the focus on the company's instantly recognisable little blue symbol, the aim being to preserve – but enhance – its design. 

05. Formula 1 (opens in new tab)

New formula 1 logo in red on a black background

F1 unveiled its new sleek red logo late last year

Fans and designers alike were amazed when Formula 1 unveiled its first rebrand for 23 years at the end of 2017. The new sleek red logo replaced the familiar Carter Wong (opens in new tab) studio negative space logo, which the infamous single seater auto racing event had used since 1994.

The new identity was created by a team at Wieden + Kennedy London (opens in new tab) led by Richard Turley. Formula 1's director of marketing, Ellie Norman, says that the refresh “speaks to the core of why people loved the sport in the first place."

06. UK Parliament (opens in new tab)

UK Parliament old logo on left, new logo on right

SomeOne's new brand identity includes a wordmark, typefaces and responsive templates

The first visual identity for the Houses of Parliament was unveiled in March this year. Created in collaboration between the House of Commons and the House of Lords with brand and digital design studio SomeOne (opens in new tab), the new identity aims to make UK Parliament (as it's now referred to as a brand) fit for purpose on digital platforms.

As part of the identity, SomeOne created a wordmark, typefaces, website guidelines, icon suites, digital guidelines and responsive templates. 

07. Kickstarter (opens in new tab)

New Kickstarter logo

Kickstarter's rebrand consisted of a bloated, single colour logo and a pared-back website design.

November last year saw crowdfunding site Kickstarter (opens in new tab) roll out a surprise rebrand that flies in the face of recent design overhauls. Whereas the likes of Dropbox (opens in new tab) and eBay have reinvented themselves with vibrant colour palettes in an attempt to grab attention, Kickstarter has done the opposite and launched a bloated, single colour logo, and a pared-back website design.

Created in partnership between Kickstarter's in-house design team and New York-based design office Order (opens in new tab), the new identity is centred around a puffed up wordmark that does away with the black and green colours from the old logo.

08. Science Museum (opens in new tab)

Science Museum logo

London's Science Museum revealed its new look courtesy of top branding agency North

Back in the summer of 2016, branding agency North (opens in new tab) was commissioned to develop a new visual language for the Science Museum, which was unveiled in October last year.  The first visual shake-up for the London tourist attraction in seven years, it caused a bit of a stir initially, most notably from the agency behind the old branding scheme, Johnson Banks (opens in new tab)

However, like with many rebrands, the dust quickly settled, with many people taking to social media to applaud the new design, the main feature of which was new customised SMG Sans, which North worked closely with type foundry Fontseek to create. 

09. Ebury (opens in new tab)

Blue E with an orange drop shadow from Ebury logo

Behold: The new Ebury logo in all its trendy glory

Summer last year saw Penguin Random House's non-fiction imprint, Ebury, rebrand itself with a less corporate and more creative logo. Designed by London-based studio Form (opens in new tab), the centrepiece of the new look is a capitalised letter 'E' wordmark. 

Replacing the lowercase, italic red logo previously used by Ebury, the new design opts for a new colour scheme that Form partner Paula Benson describes as "fresh and vibrant."

Cast your vote for the People's Choice Award!

You've seen all the entries, now it's time for you to be the judge.
Click here to cast your vote! 

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Kerrie Hughes is Editor at Creative Bloq (currently on maternity leave). One of the original CB crew, Kerrie joined the team back in 2013 after moving from her role as staff writer on 3D World. Since then she's written regularly for other creative publications. Kerrie's work for Creative Bloq involves managing the team and the site's content, developing and maintaining commercial partnerships, and finding innovative ways to bring Creative Bloq's audience the content they're looking for.