What happens when iconic brands change colour?

Cadbury and Ikea logos with inverted colours.
(Image credit: Icon Printing/Cadbury/Ikea)

Colour is central to a brand's identity. Before we even read a brand name, the logo's colours have often subconsciously communicated to us what the brand is about, and how it wants to be perceived. Studies have shown that the average person makes a judgment on a product within the first 90 seconds of viewing, so designing a logo must be a careful operation with thoughtful intent. 

Often we can recognise a brand based on its signature colours, so what happens when those colours are inverted? Icon Press has teamed up with Karen Haller to explore this very question. If you've got a logo design in the works, our collection of the best logo designers could help make the task a little easier. 

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Natalie Fear
Staff Writer

Natalie is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. A recent English Literature graduate, Natalie enjoys covering the lighter side of the news and brings a fresh and fun take to her articles. Outside of work (if she’s not glued to her phone), she loves all things music and enjoys singing sweet folky tunes.