Is the Breaking Bad Super Bowl ad both the best and worst of the year?

Walter White holding a packet of PopCorners
(Image credit: FRITO-LAY/Future)

If there's one blockbuster event in the advertising calendar, it's the Super Bowl. Companies often shell out millions to have their commercials seen during the games, and 2023 was no exception. From M&Ms to Pepsi, plenty of brands got people talking this year – but perhaps the most head-turning of the lot came courtesy of a bag of crisps. 

Unless you've been living inside an RV, you've probably heard that Super Bowl LVII saw the reunion of Walter White and Jesse Pinkman. In an ad for Pop Corners, Bryan Cranston and Aaron Paul reprised their iconic Breaking Bad roles – and, as you might expect, people have some pretty strong feelings about it. (Looking for more advertising inspiration? Check out the best print ads of all time.)

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.