The M&M's Super Bowl ad is a massive anti-climax

M&M's advert at the Super Bowl
(Image credit: M&M's)

Another day, another M&M's controversy. Where to start with this one? Well, the headline news is that Mars Wrigley released its much-anticipated M&M's advert at the Super Bowl. This advert was supposed to clear up the confusion after M&M's rebranded to Ma&Ya's, a take on new spokesperson Maya Rudolph's name, as well as reinstate the 'spokescandies' and return the characters to the heart of the brand. 

But the advert (see below) is more than a bit weird. It shows the comic Maya Rudolph advertising new Ma&Ya's, which are apparently candy coated clam bites. There are people trying the clam candies and looking disgusted (not surprising) there are other people who seem to be dressed up as the spokescandies, except for some reason they're wearing white trousers and waistcoats over their coloured outfits. And if you look closely, you can spot the yellow M&M in the background, as well as the red M&M, who's holding up a 'Help' sign. 

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Rosie Hilder

Rosie Hilder is Creative Bloq's Deputy Editor. After beginning her career in journalism in Argentina – where she worked as Deputy Editor of Time Out Buenos Aires – she moved back to the UK and joined Future Plc in 2016. Since then, she's worked as Operations Editor on magazines including Computer Arts, 3D World and Paint & Draw and Mac|Life. In 2018, she joined Creative Bloq, where she now assists with the daily management of the site, including growing the site's reach, getting involved in events, such as judging the Brand Impact Awards, and helping make sure our content serves the reader as best it can.