M&M's switch to Ma&Ya's is branding genius

M&M's logo crossed out with Ma&Ya written below
(Image credit: Ma&Ya's)

Just when we thought we were done caring about the branding of M&M's, the brand does something else to get people talking. The company recently announced it was dropping its 'spokescandies' because the desexualisation of the green M&M had upset people so much.

M&M's  told the world it had replaced the candies with comic Maya Rudolph. And now it has gone a step further, by changing its name completely. Goodbye M&M's, hello Ma&Ya's. In a video shared on social media, Maya Rudolph announces this change (see below), and the reaction has been, well, mixed. 

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Rosie Hilder

Rosie Hilder is Creative Bloq's Deputy Editor. After beginning her career in journalism in Argentina – where she worked as Deputy Editor of Time Out Buenos Aires – she moved back to the UK and joined Future Plc in 2016. Since then, she's worked as Operations Editor on magazines including Computer Arts, 3D World and Paint & Draw and Mac|Life. In 2018, she joined Creative Bloq, where she now assists with the daily management of the site, including growing the site's reach, getting involved in events, such as judging the Brand Impact Awards, and helping make sure our content serves the reader as best it can.