Super Bowl ads 2019: The best Super Bowl commercials ever – and what creatives can learn from them

Hand using remote to watch Super Bowl on TV with beer bottles and snacks

When it comes to the 2019 Super Bowl ads, we've got some high expectations. The unofficial competition for the 'best Super Bowl commercial' crown is already underway, with some awesome-looking teasers from the likes of Pepsi, Doritos and Bumble. But what will the full ads look like? And will they be put into the shade by as-yet-unseen spots from Audi, Kia, Mercedes-Benz, Toyota, Disney, Verizon, the NFL itself and others?

Few events generate as much global buzz as the American Super Bowl, which this year takes place on Sunday, 3 February 2019. And for creatives, there are plenty of branding lessons to be learned from the world's biggest players – not to mention some spectacular set and costume design during the halftime show. 

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Tom May

Tom May is an award-winning journalist and editor specialising in design, photography and technology. Author of the Amazon #1 bestseller Great TED Talks: Creativity, published by Pavilion Books, Tom was previously editor of Professional Photography magazine, associate editor at Creative Bloq, and deputy editor at net magazine. Today, he is a regular contributor to Creative Bloq and its sister sites Digital Camera World, and Tech Radar. He also writes for Creative Boom and works on content marketing projects.