Intel's desperate anti-Apple ads are seriously backfiring

As every tech enthusiast in the world is no doubt aware, Apple released the first Macs featuring the company's own custom silicon last November. The machines have proven incredibly powerful and incredibly popular – but one company that isn't singing the M1 Macs' praises is Intel, whose chips were unceremoniously dumped from the line up.

And now, like a spurned lover, Intel has launched some serious shade at Apple in the form of a new campaign featuring none other than former "I'm a Mac" actor Justin Long. We've seen plenty of beef between brands before (often in the form of hilarious print ads), and this attempt is certainly provocative – and more than a little desperate.

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.