This act of design kindness is the most wholesome thing on TikTok

Small businesses (and sometimes even quite large ones) often resort to their own amateur design skills to promote their products and services. These days, we see the results online on social media all the time, but the classic medium is still the street flyer or poster. 

Such amateur design jobs can sometimes be aesthetically harrowing and fail to communicate their intended message. But one designer is carrying out perhaps the greatest acts of graphic design kindness we've seen. He's anonymously redesigning ads around New York to make them better – and his heroic endeavour has become a viral hit on TikTok (see our pick of the best graphic design software if you're looking to upgrade your own tools).


♬ original sound - MAX KOLO

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.