These painkiller ads are weirdly adorable

Difflam sore throat ads using a paper cut technique
(Image credit: VMLYR London via Liam Riddler on LinkedIn)

Ads for over-the-counter painkillers tend to follow a similar pattern. An actor clutches part of their body and grimaces in pain, and then we're hit with some scientific-looking graphics to illustrate the functioning of a product that can help us. 

But the guys at VMLYR have come up with something very different, and a lot more engaging for the Difflam brand of throat relief products. The result is something that's actually really pleasing to look at, while still reminding us of the suffering that a throat infection can unleash on us (it could even be a contender for our pick of the best print ads).

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Joseph Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment for creatives, from monitors to accessories and office supplies. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives, where he manages a team of designers, photographers and video editors who specialise in producing visual content and collaterals for the hospitality sector. He also dances Argentine tango.