Duolingo gets a new logo and feathery custom typeface

Feather Bold typeface
(Image credit: Johnson Banks)

Language learning app Duolingo has amassed a huge user base of 300 million people, thanks in no small part to its playful branding and gamified approach. However its visual elements were starting to lag behind its rapidly expanding reach. Enter Johnson Banks and Fontsmith, who have worked together to create a fun bespoke font for Duolingo called Feather bold.

We've already seen how fun fonts can liven up a design, but Feather bold goes one step further as it captures the spirit of the app's owl mascot, Duo. The story behind the typeface was shared on the Johnson Banks site, which reveals how elements of Duo informed the shape of the lettering.

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.