Duolingo's redesigned mascot is a hoot

When it comes to failed new year's resolutions, learning a new language is up there with attending the gym regularly and staying sober in January. To keep multi-linguists in the making coming back for more, freemium language-learning platform Duolingo has mastered the art of emotional manipulation with Duo, the green owl mascot who has a reputation for keeping users in check.

Duo, along with the rest of the tool's layout and design, has been given a refresh for 2019 that aims to make the website and app more consistent and engaging. With the likes of Instagram and Twitter offering easy distractions from language study, Duolingo has also borrowed heavily from the gamification playbook.

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.