Your favourite movie could soon look very different

What could be more terrifying than the increasingly realistic deepfakes that see actors' faces inserted into films retrospectively? That's right – the same thing happening with advertising. It seems new product placement could soon be 'deepfaked' into your favourite classic films. What a time to be alive.

One British tech company has allegedly invented a method of automatically inserting advertising into any film, past or present, using the power of AI. It's already being used by one Chinese streaming company – and the likes of Netflix and Amazon could be next. Yep, you could soon be seeing ads for the best cameraphones in your favourite black-and-white film.

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.