Funny stop-motion skeletons celebrate Day of the Dead
GREY Canada helps el Jimador tequila celebrate Day of the Dead with a funny animated campaign.
Having grown in popularity over the years, the traditional Mexican holiday of the Day of the Dead has developed into a globally recognised occasion, along with instantly recognisable experimental design work associated with the holiday. To help celebrate the event, GREY Canada has worked with Bent Image Lab to create a digital campaign which features stop-motion animated skeletons toasting a drink with their living comrades.
The celebration itself focuses on families and friends coming together to remember loved ones who have passed away, as well as supporting their spiritual journey to the other side. Made for el Jimador tequila, the campaign entitled #welcomeback ties into the inclusivity of the day by welcoming everyone to enjoy the party - including the dead.
Developed over several weeks, the amusing videos take a tongue-in-cheek look at the problems skeletons might face if they came to life for a drink. It seems that not having any money to pay for a round or having passable ID are problems that still haunt you even after you're dead. Brought to life with highly detailed and textural stop-motion animation, these shorts tastefully referred to the vibrant imagery associated with the Day of the Dead.
“Tequila continues to expand in global popularity. And with the rising popularity of Day of the Dead celebrations, we recognized an opportunity to play a part in the holiday,” said Darlene Remlinger, President at GREY Toronto.
“Given the importance of the artistic symbolism associated with the day, we were thrilled to partner with Bent Image Labs, and the visual craftsmanship they provided to create these stories.”
Get the Creative Bloq Newsletter
Daily design news, reviews, how-tos and more, as picked by the editors.
Thank you for reading 5 articles this month* Join now for unlimited access
Enjoy your first month for just £1 / $1 / €1
*Read 5 free articles per month without a subscription
Join now for unlimited access
Try first month for just £1 / $1 / €1
Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.
Related articles
- The challenges of being an indie dev, "About a third of the way through the game's development, I hated the damn thing"
- I visited Cygames' massive mocap studio in Japan, and I'm in awe
- Cinema 4D 2025 review: a solid update that fixes old issues and adds welcome new features
- I’m already emotional for the stop-motion Over the Garden Wall anniversary special