GirlvsCancer bares all in provocative campaign destigmatising post-diagnosis sex

GirlvsCancer billboard that reads "cancer won't be the last thing that f*cks me"
(Image credit: GirlvsCancer/Bartle Bogle Hegarty)

Community-led cancer charity GirlvsCancer has teamed up with design agency Bartle Bogle Hegarty (BBH) to create a defiant campaign that brazenly tackles the often taboo subjects of intimacy, pleasure and sexual health post-diagnosis. With powerful billboard advertisements and a series of raw emotive short films, the bold campaign aims to "smash the stigma" around sex, spotlighting the experiences of real women as they navigate their sexual identity post-diagnosis.

Coinciding with Breast Cancer Awareness Month, the charity's subversive campaign encapsulates the different struggles around sexual intimacy that can occur during or post-cancer, aiming to spark conversation and rewrite the sexual narrative of the cancer community. (For more inspiring campaigns, check out our collection of the best billboard advertising examples).

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Natalie Fear
Staff Writer

Natalie is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. A recent English Literature graduate, Natalie enjoys covering the lighter side of the news and brings a fresh and fun take to her articles. Outside of work (if she’s not glued to her phone), she loves all things music and enjoys singing sweet folky tunes.