Google's AI fantasy product generator could change the way we shop

Google SGE AI product search
(Image credit: Google)

Only a year ago the main use of AI image generators seemed to be to create mashups and pastiches of artistic styles, but we're increasingly seeing text-to-image tech being put to intriguing practical uses. The latest example is a new development withing Google's AI Search Generative Experiment (SGE).

The tech giant is experimenting with using AI image generation to let Google Search users create images of that perfect product that only exists in their mind – and then search the net for the nearest real thing. It could just change the way we shop.

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.