Google's quietly launched a free AI image generator that gives users a helping hand

An image promoting the Google AI image generator ImageFX
(Image credit: Google)

Just how many AI image generators does the world need? At least one more, Google thinks. It's just launched ImageFX (not to be confused with our sister publication, the bestselling digital art magazine ImagineFX), and it's the tech giant's first dedicated text-to-image tool that the general public can use.

Google reckons ImageFX is different thanks to its “expressive chips". That sounds elaborate, but it's basically a function that provides suggestions that you can use to modify your text prompt. These come in the form of dropdown lists and, according to Google, allow users to "quickly experiment with adjacent dimensions of your creation and ideas."

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.