Google's new 3D tool is fun, creative and surprisingly useful

Google animation tool
(Image credit: Google)

Another day, another Google tool to discuss. And this one is a 3D animation tool, making it particularly relevant to the creative community. Hurrah! Yup, Google's latest offering is a tool which simplifies the animation process – making the artform more accessible for anyone wanting to have a go. Surprisingly, though, it's also a super-useful tool for professionals. Disbelieving? Bear with us and we'll explain.

As 3D artists know, creating animations is a time-consuming process, which requires a bunch of complex animation tools and more than a smidgen of know-how. Even playing with different concepts takes hours of intensive modelling, rigging and animating – and this is the part Google wants to help with.

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Georgia Coggan
Editor

Georgia has worked on Creative Bloq since 2018, and has been the site's Editor since 2023. With a specialism in branding and design, Georgia is also Programme Director of CB's award scheme – the Brand Impact Awards. As well as immersing herself with the industry through attending events like Adobe Max and the D&AD Awards and steering the site's content streams, Georgia has an eye on new commercial opportunities and ensuring they reflect the needs and interests of creatives.