Google's new 3D tool is fun, creative and surprisingly useful

Google animation tool
(Image credit: Google)

Another day, another Google tool to discuss. And this one is a 3D animation tool, making it particularly relevant to the creative community. Hurrah! Yup, Google's latest offering is a tool which simplifies the animation process – making the artform more accessible for anyone wanting to have a go. Surprisingly, though, it's also a super-useful tool for professionals. Disbelieving? Bear with us and we'll explain.

As 3D artists know, creating animations is a time-consuming process, which requires a bunch of complex animation tools and more than a smidgen of know-how. Even playing with different concepts takes hours of intensive modelling, rigging and animating – and this is the part Google wants to help with.

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Georgia Coggan

Georgia is lucky enough to be Creative Bloq's Editor. She has been working for Creative Bloq since 2018, starting out as a freelancer writing about all things branding, design, art, tech and creativity – as well as sniffing out genuinely good deals on creative technology. Since becoming Editor, she has been managing the site on a day-to-day basis, helping to shape the diverse content streams CB is known for and leading the team in their own creativity.