With films getting unceremoniously yanked all the time, it can be hard to keep up with each streaming service's various departures. But HBO Max users are spotting an altogether more curious disappearance from the platform: cigars and cigarettes.
It seems the company has been editing the objects out of posters on certain films' splash screens, and the results look, well, a little daft. And what's even stranger is the fact that not every cigarette has been stubbed out. (Looking for poster inspiration? Check out the best print ads of all time.)
No Smoking!Twitter users report HBO Max removed Warren Beatty’s and Paul Newman's cigars from movie poster art used on its home page: McCabe & Mrs. Miller.The Life and Times of Roy Bean. pic.twitter.com/QLPz0olJz1September 13, 2022
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The painted posters for 1970s classics McCabe & Mrs. Miller, The Life and Times of Judge Roy Bean, and There Once was a Crooked Man, no longer feature the lead actors puffing away. But their hands and fingers are still raised in the classic 'smoking' pose, as through they're partaking in a mime course – or a school drama performance.
Spot the difference (Image credit: Vulture/HBO Max)
When Twitter users began to spot the edits, Vulture writer Eric Vilas-Boas reached out to HBO Max, but the company has "kept mum" on the issue. This means we still don't know exactly why the streamer has been culling the cigs – whether it's related to health, product placement or something else entirely.
Strangely, there are still some posters up there that do feature smoking, including The Nitwits, The Man who Knew Too Much, and The Many Saints of Newark. It's possible these are also facing the chop, or perhaps the cigarette removal system has since been abandoned.
Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.
