Yikes, the new HBO Max rebrand is getting roasted

HBO Max logo
The previous (Image credit: HBO Max)

We've seen plenty of significant rebrands in 2023 so far, from the likes of big brands including Nokia and Pepsi. The latest has arrived courtesy of streaming service HBO Max – and as well as a new logo and brand identity, the platform has a new name. And it's getting a little roasted online.

HBO Max is now, simply, Max. Unveiled by Warner Bros this week, the platform now combines the offerings of Discovery+ and the original HBO Max. While it might make sense for the service not to rely on a single brand name after the merge, users are mourning the loss of the HBO name – and the prestige it signifies. (Looking for design inspiration? Check out the best logos of all time.) 

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.