Instagram launches risky redesign – and users aren't happy

Any major social media interface update is usually met with resistance – the cries of "bring back the old Facebook" are still echoing. But Instagram's first major redesign for 10 years is more than just a UI design overhaul – it shows the world Instagram's renewed priorities. And it's a super-bold (and dare we say, risky) step for the platform. 

Instagram has put two elements front and centre. These are 'Reels', the short video creator so far largely overlooked by Instagram's users (most of the Reels content has the familiar TikTok stamp affixed to it), and shopping. For a platform that started life as a place for the sharing of beautiful images (created with the best photo apps), things sure have changed.

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Georgia Coggan

Georgia is lucky enough to be Creative Bloq's Editor. She has been working for Creative Bloq since 2018, starting out as a freelancer writing about all things branding, design, art, tech and creativity – as well as sniffing out genuinely good deals on creative technology. Since becoming Editor, she has been managing the site on a day-to-day basis, helping to shape the diverse content streams CB is known for and leading the team in their own creativity.