Instagram launches risky redesign – and users aren't happy

Any major social media interface update is usually met with resistance – the cries of "bring back the old Facebook" are still echoing. But Instagram's first major redesign for 10 years is more than just a UI design overhaul – it shows the world Instagram's renewed priorities. And it's a super-bold (and dare we say, risky) step for the platform. 

Instagram has put two elements front and centre. These are 'Reels', the short video creator so far largely overlooked by Instagram's users (most of the Reels content has the familiar TikTok stamp affixed to it), and shopping. For a platform that started life as a place for the sharing of beautiful images (created with the best photo apps), things sure have changed.

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Georgia Coggan
Editor

Georgia has worked on Creative Bloq since 2018, and has been the site's Editor since 2022. With a specialism in branding and design, Georgia is also Programme Director of CB's award scheme – the Brand Impact Awards. As well as immersing herself with the industry through attending events like Adobe Max and the D&AD Awards and steering the site's content streams, Georgia has an eye on new commercial opportunities and ensuring they reflect the needs and interests of creatives.