So it looks like Kanye West is into NFTs now?

Kanye West and Yeezus logo
(Image credit: GQ / Yeezus)

Kanye West has done a lot of things. Aside from make music, he's designed sports shoes and other clothing and has even produced packaging for McDonald's. One thing he's previously suggested he wouldn't do is make an NFT. But then they do say never say never. The Chicago-born hip-hop artist has filed around 17 applications for the Yeezus trademark, including, yes, NFTs and more.

According to the US Patent and Trademark Office, Ye – that is Kanye West – has filed applications for the Yeezus name covering blockchain-based and non-fungible tokens, currencies and collectibles, as well as online retail services offering downloadable movies, videos, TV, music and digital art. Basically everything you could think of in the the digital world (Confused about what this all means? Then see our What are NFTs? explainer).

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.