I'm shaking my head at KFC's new optical illusion billboard

Optical illusion campaign from KFC Hong Kong
(Image credit: KFC Hong Kong)

KFC Hong Kong has launched a new ad campaign that's got us shaking our heads – for good reason. The new billboard features a large-scale optical illusion that celebrates the fast food chain's new Fing Fing Cajun spiced fries in a head-turning display that's equal parts interactive as it is headache-inducing.

Launched throughout the city, the billboards invite passersby to solve the op-art by turning their heads from side to side, resulting in a downright silly interactive campaign that embraces the playful nature of its latest product. (If you're after more mind-bending op-art, check out our collection of must-see optical illusions).

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Natalie Fear
Staff Writer

Natalie is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. A recent English Literature graduate, Natalie enjoys covering the lighter side of the news and brings a fresh and fun take to her articles. Outside of work (if she’s not glued to her phone), she loves all things music and enjoys singing sweet folky tunes.