Has Apple ripped off Elon Musk's company logo?

The Morning Show logo
(Image credit: Apple)

One of the basic rules designers should know about logo design is that their creations need to look original. Apple doesn't appear to have got that memo though, as the logo for its upcoming web television series The Morning Show (above) looks startlingly similar to the branding for Elon Musk's tunnelling business, The Boring Company.

The Morning Show, which will air on the upcoming streaming service Apple TV+, has been promoted with a bold, typographic logo. As you can see, the logo features the words 'the' and 'show' positioned above and below the word 'morning' respectively. Meanwhile the 'o' in morning is completely filled in.

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Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.