This new peanut butter logo has an ingenious hidden secret

(Image credit: Mothernutter)

Peanut butter is one of those foods that people either love or hate, but whichever side you sit on, it's hard not to love these designs for the new peanut butter producer Mothernutter. The brand has got a funky look to match its cheeky name, with 70s-inspired psychedelic visuals.

It's bright, it's bold, and there's even a clever little Easter egg in the negative space of the brand name (see our pick of the best branding books if you're looking for inspiration for your own branding work).

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.