Tasteless Channel 4 print ads get pulled (and we're not at all shocked)

Look, we get it – print ads are often meant to make the viewer double-take. Which is all well and good, as long as it's for the right reasons. But it's a fine line between simply shocking and shockingly bad – a line that this bafflingly misjudged effort from Channel 4 is very much on the wrong side of.

The bus ads, conceived to advertise bodily reality TV show Naked Attraction (we'll leave you to Google the show's premise at your leisure), turns unsuspecting passengers into the punchline – and, unsurprisingly, people aren't happy about it. Check out the best print ads of all time if you want to see how it's really done.

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.