Panasonic pulls controversial headphones ad after fierce backlash

Tech brands are really trying to make wearable speakers a thing. Both Sony and Panasonic have recently revealed neckband sound contraptions, and we're unconvinced that they'll ever not look weird. But even stranger than the product itself is Panasonic's disastrous marketing imagery for its new SoundSlayer speaker.

The Photoshop-heavy campaign features gamers fully immersed in their sound experience – soundwaves bursting out of the SoundSlayer, dragons breathing fire into their ears, that sort of thing. But not only is the imagery ridiculously over the top, but the internet has spotted an altogether more troubling design crime. Indeed, unlike the best print ads, this is earning double-takes for all the wrong reasons.

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.