Our favourite Dry January ad campaigns of 2024

logos of Olipop, Cann, Hendrick's Gin and Bubly
(Image credit: Olipop/Cann/Hendrick's Gin/Bubly)

Many of us take the festive season as a chance to overindulge slightly, but as we begin to settle back into our usual routines and day-to-day life, initiatives like Dry January and Veganuary are ever more popular options. 

And, of course, brands jump on them too, encouraging and supporting their consumers who are choosing to ditch the booze for a few weeks. With some arguably even close to the level of the 75 very best print ads of all time, here are some of the Dry January ad campaigns we’ve seen this year. 

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Adam England

Adam is a freelance journalist covering culture and lifestyle, with over five years’ of experience and a Master’s degree in Magazine Journalism from Cardiff University. He’s previously written for publications including The Guardian, The Independent, Vice and Dazed, and was Senior Editor at DogTime.com from 2022 to 2023. When he’s not writing, he’s probably drinking coffee, listening to live music, or tinkering with his Apple devices.