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We've found it! The BEST Prime Day TV deal is on a 4K 55-inch model

Best Prime Day TV deals
(Image credit: Future)

This new TV deal is a contender for the best Prime Day TV deal so far - get the Insignia 55-inch 4K TV (2021) for just $349.99, and save yourself $150 over at Amazon. 

It's just one of many strong Prime Day TV deals that have caught our attention. There are several that we've updated below, ranging in features and price points, and for both the US and the UK markets. 

The best UK deal right now is £240 off the Panasonic 55-inch 4K TV, reducing it from £699 to £459 over at Amazon.

Whatever your budget, you should find something here for you, so check out these Prime Day TV deals below. And if you're still on the hunt, we've put together the best Prime Day deals in one place for you. And if you love all things Apple, our Apple Prime Day deals page will sort you out. 

The best Prime Day TV deals: US

The best Prime Day TV deals: UK

Choosing the right TV

Amazon Prime Day is a perfect opportunity to save big on quality TVs, but how do you know you're really getting a bargain? With so many price points and lists of features, knowing you're getting the best deal on a TV can be tricky. Well, this is not our first (Prime Day) rodeo, and having covered the retail mega-event for several years now, we're here to point you in the direction of the very best deals on a range of great TVs! 

In this list of deals (which will be updated regularly), the number one criteria is value for money. That can come in the form of a big screen, which lacks the definition and clarity of higher end models, for a couple hundred dollars. Or it can mean big savings on already expensive TVs that offer the latest technology. There's lots of variables to take into account, so we advise you set a price limit, then check out what's on offer. If you chose a deal here, you can rest assured that it's a good deal. 

And we're not limiting ourselves to just Amazon deals this Prime Day. Retailers like Walmart, Best Buy and a slew of others are all capitalising on the Prime Day buzz to shift some of their own stock, so we're scouring their deals as well to bring you to overall best TV deals. 

If you want more detailed TV reviews, then see our best TVs buying guide.

  • Not an Amazon Prime member? Sign up here to access this deal and more.

And for more deals, check out our sister site TechRadar's Prime Day roundup for a range of great deals in the coming days. 

Not found what you're looking for above? Here are a selection of fantastic TV deals from wherever you are in the world:

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Beren Neale is commissioning editor at Creative Bloq.