This new TV deal is a contender for the best Prime Day TV deal so far - get the Insignia 55-inch 4K TV (2021) for just $349.99, and save yourself $150 over at Amazon.
It's just one of many strong Prime Day TV deals that have caught our attention. There are several that we've updated below, ranging in features and price points, and for both the US and the UK markets.
The best UK deal right now is £240 off the Panasonic 55-inch 4K TV, reducing it from £699 to £459 over at Amazon.
Whatever your budget, you should find something here for you, so check out these Prime Day TV deals below. And if you're still on the hunt, we've put together the best Prime Day deals in one place for you. And if you love all things Apple, our Apple Prime Day deals page will sort you out.
The best Prime Day TV deals: US
Insignia 55 inch LED 4K TV (2021):
$499.99 $349.99 at Amazon
Save $150: This brand-new 2021 is mega-popular thanks to the glorious 55-inch 4K screen, DTS Studio Sound and Alexa control. It has been on sale for $389 before, but this is by far the record-low price we've seen for this model.
Toshiba 43-inch Smart HD TV:
$299.99 $199.99 at Amazon
Save $100: This is a great deal, as we're not used to seeing much taken off TVs at this price point. A solid $100 is a welcome discount on this year's model, brining it under $200. With Alexa skills, this Fire TV has a marvellous HD display.
Hisense 75-inch H65 TV:
$999.99 $749.99 at Best Buy
Save $250: A great non-Prime Day deal here. Whether you're streaming movies, playing games or accessing the web, this TV offers an incredible picture on a massive 75-inch screen, with Google Assistant and Chromecast built in, as well as Motion Rate 120 and DTS Sound Studio tech.
Insignia 24-inch Smart HD TV:
$169.99 $99.99 at Amazon
Save $70: This is potentially the cheapest TV you'll find over Prime Day. A TV for under $100? This 24-inch Smart HD Insignia is a great secondary TV choice for kitchen or bedroom. It's HD, not 4K, but given this Fire TV comes with Alexa-enabled voice remote, you're getting a good deal.
LG 65-inch 4K UHD TV:
$1,199.99 $997 at Walmart
Save $200: This big LG TV comes with NanoCell technology, and is currently just under a grand. It's an LED screen with an additional filter of tiny nanoparticles that give you colours that really pop. And it's a great price cut on the 2020 model.
Sony 55-inch Bravia TV:
$999.99 $798 at Walmart
Save $200: Two years ago, this great TV was twice the price, and it's certainly aged well. Though TV tech has stepped up with OLED screens, this Sony Bravia 4K UHD TV is still a class act in 2021. Shave $300 off the price, and you've got one of the best TV deals right now.
LG 65-inch 4K OLED TV:
$2,299.99 $1,797 at Walmart
Save $503: We're venturing into the best quality TVs here. If you want a future-proof TV that offers the best tech, opting for an OLED (Organic Light Emitting Diode) TV is the way to go. They provide the best picture quality, and this LG 65-inch TV is currently at its lowest price ever.
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LG 77-inch 4K OLED TV:
$3,999.99 $3,299.99 at Best Buy
Save $700: You want the biggest and the best affordable TV deal right now? This is it! This massive, glorious OLED 77-inch screen comes at a fairly massive price. If you want the very best TV tech and specs, at the biggest size, and earning the biggest price cut, this LG TV is the only choice.
The best Prime Day TV deals: UK
Panasonic 55-inch 4K:
£699 £459 at Amazon
Save £240: This is a really, really great deal. Not only is the saving good, bu the actual Panasonic 4K TV is a beauty. With Dolby Vision and Dolby Atmos, this LCD display, smart TV (Alexa and Google Assistant), is the perfect balance of price and quality features.
LG 43-inch Smart 4K TV:
£499 £365 at Curry's
Save £134: If you want a modest-sized 43-inch TV at the lowest price available, Curry's is currently offering a price match on this great LG TV. This 2021 model is up to date and with its Ultra HD resolution, it'll make for a perfect secondary TV.
JVC 32-inch, Fire TV:
£249.99 £199 at Amazon
Save £50: You don't usually see savings of any description on TVs at this price point, as they're a bargain already! £50 off this 32-inch TV takes it under the £200 mark, and makes it a great option for an inexpensive, yet quality TV option.
PHILIPS 55-inch OLED 4K TV:
£1,499 £1149 at Curry's
Save £350: This is currently the biggest discount on a TV over at Curry's, and it's a beautiful deal. This LG model is a What Hi-Fi five-star reviewed TV, comes with the best resolution available, and Google Assistant. For context, the LG 55-inch OLED is £40 more.
Samsung QN900A 8K QLED TV:
£7,999 £6,999 at Samsung
Save £1,000: OK, we don't actually expect anyone to buy this £7k TV, but as far as the best deal on one of the best TVs goes, this is our favourite. 8K, a massive 75-inches, QLED resolution, Object Tracking Sound PRO audio... this is basically the future of TV right now, and so will cost you a lot. But look! £1,000 off! Go on!!
Choosing the right TV
Amazon Prime Day is a perfect opportunity to save big on quality TVs, but how do you know you're really getting a bargain? With so many price points and lists of features, knowing you're getting the best deal on a TV can be tricky. Well, this is not our first (Prime Day) rodeo, and having covered the retail mega-event for several years now, we're here to point you in the direction of the very best deals on a range of great TVs!
In this list of deals (which will be updated regularly), the number one criteria is value for money. That can come in the form of a big screen, which lacks the definition and clarity of higher end models, for a couple hundred dollars. Or it can mean big savings on already expensive TVs that offer the latest technology. There's lots of variables to take into account, so we advise you set a price limit, then check out what's on offer. If you chose a deal here, you can rest assured that it's a good deal.
And we're not limiting ourselves to just Amazon deals this Prime Day. Retailers like Walmart, Best Buy and a slew of others are all capitalising on the Prime Day buzz to shift some of their own stock, so we're scouring their deals as well to bring you to overall best TV deals.
If you want more detailed TV reviews, then see our best TVs buying guide.
- Not an Amazon Prime member? Sign up here to access this deal and more.
And for more deals, check out our sister site TechRadar's Prime Day roundup for a range of great deals in the coming days.
Not found what you're looking for above? Here are a selection of fantastic TV deals from wherever you are in the world: