Hilarious Pringles poster typo gets roasted on Twitter

It's every designer's worst nightmare. Your campaign has just gone live, the billboards are up and people across the country are finally setting eyes on your work. And they're all seeing the same thing – a huge, fat typo.

Whoever runs Pringles' UK Twitter account has woken up to quite the day, with the account getting flooded with photos of a billboard advertising the company's new multigran crisps. There might be no 'I' in 'team', but there's definitely one in 'multigrain'. This one won't be making our roundup of the best print ads.

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.