This genius optical illusion print ad deserves a prize

While it's argued that print ads are slowly on the decline, every now and then we still get to see graphic design genius in print ad form. And while scrolling through the depth of Reddit, not only did I find a stunning ad, but it also doubles up as an optical illusion – what's not to love?

It may just look like your average page of newspaper ads, but if you look very closely you can see that there is actually a kitchen hidden among the monochrome. The clever design was created for Centro Corona by Felipe Salazar, a Colombian designer, and it's so brilliant, I might have to add it to our roundup of the best print ads of all time. 

The print ad designs

Can you spot the kitchen? (Image credit: Felipe Salazar)

The design was posted on the Reddit page, r/illusionporn. Fully kitted out with an extractor fan and kitchen tops the subtle design really packs a design punch. It's hard to believe that Salazar created this whole room-scape with just typography, and just goes to show the power of a good font and some graphic design (you can equip yourself with some fonts over on our roundup of the best free fonts)

And if you love the fact that this ad doubles up as a mind-boggler, then make sure you check out our roundup of the best optical illusions. This design reminds me of the Burger King ad where the restaurant made vegetables look like meat in a smart optical illusion poster. 

The print ad designs

At first glance it looks like just your average ad page (Image credit: Felipe Salazar)

If you're feeling inspired by this print ad and fancy having a go at making one yourself then download Photoshop and follow some of the best Photoshop tutorials. Or if you'd like to indulge yourself in some more designs, then why not check out our roundup of the best poster designs?

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Amelia Bamsey
Staff Writer

Amelia is Creative Bloq’s Staff Writer. After completing a degree in Popular Music and a Master’s in Song Writing, Amelia began designing posters, logos, album covers and websites for musicians. She now enjoys covering a range of topics on Creative Bloq, including posters, optical illusions, logos (she's a particular fan of logo Easter eggs), gaming and illustration. In her free time, she relishes in the likes of art (especially the Pre-Raphaelites), photography and literature. Amelia prides herself on her unorthodox creative methods, her Animal Crossing island and her extensive music library.