Burger King's new print ad is outrageously misleading (and I love it)

Burger King ad showing a close-up of a vegetable designed to resemble meat
(Image credit: Burger King)

One of the print best ads we saw in 2020 was Burger King's infamous 'mouldy burger' campaign, which saw the company show off the Whopper's 'natural' ingredients by depicting it riddled with spores. And this latest striking campaign is in a similar vein.

At first glance, you'd be forgiven for thinking you're staring at a macro close-up of some red meat. But no, those are peppers, beetroot and radicchio. Like all of the best print ads, this one is designed to make you double-take.

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.