Burger King apologises for tasteless tweet

Burger King rebrand
We'd love to be a fly on the wall in Burger King's social media team right now (Image credit: Burger King Corporation)

Look, we get it. Pretty much every brand on the planet was doing something, anything, to mark International Women's Day yesterday – and marketing teams often have to think outside the box to get noticed. But if you are going to get noticed, it had better be for the right reasons – something Burger King is currently learning the hard way.

In an attempt to flip one of the oldest sexist tropes on its head, Burger King tweeted "Women belong in the kitchen". That's it. That's the tweet. Unsurprisingly, it was met with anger and bemusement from the burger pedlar's thousands of followers. Many of the best print ads are somewhat provocative, but went down like a lead burger.

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.