LEGO revives its most iconic ad – and your kids can take part

Back in 1981, the maker of everyone's favourite interlocking plastic bricks was responsible for one of the most iconic ads of all time. Now, 40 years later, Lego is bringing the campaign back for International Women's Day – and your children can be part of it.

One of the best print ads ever, the original 'What it is is beautiful' poster (below) featured a young girl holding a Lego creation, alongside some inspirational copy about the pride children take in their masterpieces. For International Women's Day 2021, Lego is calling on families to celebrate the skills and creativity of the "next generation of female leaders" by recreating the ad.

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.