Shocking optical illusion road safety poster is a hit online

Road safety ad depicting a set of keys in the shape of a gun
(Image credit: The Frontier Post)

While you might think it's the likes of movies and brands that produce the most creative print ads, it seems there's another, more surprising sector churning out brilliant designs. Yes, the unsexy but very important world of road safety has offered some brilliant posters of late – and here's one more.

Reddit is currently going wild for an ingeniously simple print ad depicting what appears to be a gun, above the tagline: "Takes one life every 25 seconds." But look a little closer, and you'll see it's actually a set of keys. (Looking for more inspiration? Check out the best print ads of all time.)

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.