Brilliant road safety ad drives the internet wild

Detail from an ad featuring a year of birth and death with the latter covered by a seatbelt
(Image credit: Quebec Automobile Insurance Society)

We've seen plenty of brilliant print ads over the year, most often relying on humour to make the viewer double-take. But every now again we see something that's both ingenious and deadly serious – which is exactly the case with these road safety ads.

Currently going wild on Reddit, the ads depict close-up shots of people wearing seatbelts. Adorning their chests is their date of birth and, presumably, death – with the latter covered by the seatbelt. Because it saved their life, of course! (Looking for more inspiration? Check out the best print ads of all time.)

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.