Ingenious road safety poster is a hit online

Detail from a road safety print ad
(Image credit: Think!)

We see plenty of brilliant print ads, and the best examples are often designed to make the viewer double-take. That's certainly the case with this brilliant road safety ad, which, at first glance, makes absolutely no sense. Which is exactly the point.

Designed to discourage drivers from mobile phone use at the wheel, the ad depicts a road sign featuring two sentences interweaved together – making it difficult to focus on either. (Looking for more inspiration? Check out the best print ads of all time).

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.