Brilliant pencil poster is one of the sharpest print ads we've seen

Staedtler print ad showing buildings carved into pencil lead
(Image credit: Staedtler)

We see plenty of print ads here at Creative Bloq, and the best examples are always worthy of a double-take. But this campaign from a German pencil brand might just have left the sharpest impression yet.

The poster for Staedtler pencils shows what looks, at first glance, like a bunch of bizarrely sharpened pencils. But look a little closer, and it becomes clear that you're looking at a series of impossibly intricate buildings carved into the lead. It's definitely up there with the best print ads we've seen lately.

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.