Why Sega's Japanese logo is confusing fans

Japanese Sega logo
(Image credit: Yuichiro Kitao)

Twitter was buzzing with theories over the weekend after Japanese developer, Yuichiro Kitao, pointed out that video games company Sega uses a different version of its famous text-based logo in Japan. And what's more, it appears that nobody really knows for sure why Sega has two versions of its logo.

So how does its logo look different? Simple: the Japanese version uses a lighter blue, while the logo for other territories is darker. Cue rampant speculation as to whether this decision is motivated by colour theory.

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Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.