Wait, did Van Gogh and Monet unwittingly advertise Stella Artois?

Stella Artois ad
(Image credit: Stella Artois / GUT)

We've heard all kinds of theories about famous works of art, including suggestions of hidden messages and conspiracies. But one creative agency thinks it's found something else. Stella Artois.

Stella likes to talk up its history, and Buenos Aires-based GUT has ingeniously leaned into that. It set out to explore whether the beer may have found its way into famous masterpieces. Its conclusion, to borrow another beer brand's favourite adverb, is that it probably did (see our pick of the best print adverts for more inspiration).

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.