Taylor Swift’s strange Le Creuset giveaway confirmed as AI scam

Taylor Swift performing
(Image credit: Emma McIntyre/TAS23 via Getty Images)

This latest AI scandal might be the most absurd I've seen so far. In a recent ad circulating on social media, popstar Taylor Swift was seen promoting a giveaway for Le Creuset cookware – a collaboration that the brand has since denied.

While AI can help improve our lives, rapid artificial intelligence advancements also allow deepfake scams to become increasingly sophisticated. So to clarify, no, that wasn't Taylor flogging a few spare casserole dishes, it was a deceptive (and slightly ridiculous) AI scam.

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Natalie Fear
Staff Writer

Natalie is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. A recent English Literature graduate, Natalie enjoys covering the lighter side of the news and brings a fresh and fun take to her articles. Outside of work (if she’s not glued to her phone), she loves all things music and enjoys singing sweet folky tunes.