Twitter (sorry, X) just made a big advertising blunder

Screenshot from a Twitter ad with a negative tweet highlighted
(Image credit: X/Future owns)

We all follow somebody who loves to retweet their own praise. Sharing one's own compliments is a very 21st Century faux pas (or is it actually perfectly fine?), but you don't see many retweeting their own insults – except, that is, Twitter CEO Linda Yaccarino.

The company made a pretty hilarious advertising blunder this week, with Yaccarino posting a new video ad for the platform featuring some fast-scrolling down a Twitter (nope, not calling it X) feed. But eagle-eyed viewers were quick to spot that the clip, if paused at the right moments, featured some pretty damning Tweets about Elon Musk and the direction Twitter is heading in.

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.