Er, the Twitter 'X' logo icon just changed again

Pity the poor art and design journalist tasked with seeking out new and exciting stories about branding over the last month. Since 24 July, a single chaotic rebrand has hogged the headlines – and here we are, writing about it again. Elon, if you could just leave the 'X' logo alone for a second, that would be great. Cheers.

So what's new? One word: grunge. The app icon on users' home screens has changed again, with the addition of 'distressed' white marks atop the black background. And if you're thinking it all looks a bit 'How do you do, fellow kids?' You're not alone. One of the best logos of all time, this ain't.

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Design Editor

Daniel John is Design Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.

TOPICS