The Twitter X rebrand has just been rebranded (twice)

Twitter X; two X logos
(Image credit: Twitter /

The Twitter rebrand from a recognisable blue bird to a generic X is happening in real time in full view of, well, everyone. Usually rebrands take months, if not years. They happen behind closed doors and are cooked until ready, but Elon Musk is making tweaks to the X logo in public on a whim as the urge takes him. It's like branding doesn't matter anymore.

Following the controversial removal of the little blue bird in favour of an X logo, causing designers to roast the Twitter rebrand, it seems Musk wasn't satisfied. He momentarily changed the X logo, perhaps after someone pointed out that it already existed as a Unicode character. The new X design was similar but had slightly thicker lines. But within hours Musk had decided he didn't like how it looked so he had it changed back again.

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Editor, Digital Arts & 3D

Ian Dean is Editor, Digital Arts & 3D at Creative Bloq, and the former editor of many leading magazines. These titles included ImagineFX, 3D World and video game titles Play and Official PlayStation Magazine. Ian launched Xbox magazine X360 and edited PlayStation World. For Creative Bloq, Ian combines his experiences to bring the latest news on digital art, VFX and video games and tech, and in his spare time he doodles in Procreate, ArtRage, and Rebelle while finding time to play Xbox and PS5.