Twitter's 'X' logo keeps finding new ways to infuriate people

X logo
(Image credit: X)

One week on, and it seems it wasn't all a dream – or a bad joke. Twitter is still called 'X'. The logo is still the same unicode symbol. Tweets aren't even called Tweets anymore – today the button was edited to read 'Post'. And as is befitting Elon Musk's reign so far, the most controversial rebrand of the year is still finding unpredictable ways to infuriate people.

Days after a botched attempt to change the sign outside its San Francisco headquarters from 'Twitter' to 'X' (the police got involved thanks to a lack of permit), the company installed a giant, illuminated 'X' on the top of the building. And once again, residents aren't happy. (Need a palette cleanser? Take a look at the best logos of all time.)

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.