Even the artists in YouTube's AI voice experiment sound nervous about it

(Image credit: YouTube)

The advent of a terrifyingly impressive new AI tool is becoming a daily occurrence in 2023, so kudos to YouTube for creating something that feels genuinely unsettling. The company has unveiled a new music generation model, capable of mimicking various celebrity voices and creating new music based on text prompts.

Artists including Charli XCX, Demi Lovato, John Legend and Sia have signed up to the limited trial, meaning they have given their permission for their vocal likeness to be used in the creation of short, unique music tracks in their style. Visual artists are already concerned about the impact of AI on their livelihoods, and it sounds like musicians might not be entirely safe either.

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.